December 12, 2017

Branded Merchandise - keep it seamless across your brand

Effective branding relies a lot on consistency. The more consistent your brand, the deeper the trust from your customers. Think about it this way - if someone you interact with on a regular basis looks...

December 6, 2017

In our first two brand posts we talked about some of the dos and don'ts of branding, providing examples of what large companies do to build and protect their brand. 

But what does that look like in small town Montana? Here are a few examples of brands we've worked with,...

November 9, 2017

Defending the Brand

If you don’t think branding (and its defense) is a big deal, take a look at the brand integrity efforts of some big companies. These powerhouse brands don’t generate billions in revenue by accident.

The Velcro Corporation has tackled branding with a c...

October 26, 2017

What is your brand and why does it matter?

Marketers are all about advancing the brand. But what does that really mean? Your brand is more than just a logo. It’s also a tagline or slogan and your mission and values are certainly also part of a brand. Your company’s bran...

September 21, 2017

What in the World is Going On?!  And how can I help? 
In light of recent disasters and upcoming pink campaigns, let’s talk about Cause Marketing and why it just makes “cents.”

What is Cause Marketing?
Simply put, Cause Marketing is when you align your bu...

February 5, 2016

Think of the community that you live in and why someone that didn’t live there would want to visit there. Why would they want to live there? What’s unique about where you are? What makes your town stand out amongst incredible towns throughout the world? I’m assuming of...

December 21, 2015

This post was featured on the Mad Mimi blog. You can view the entire post here and follow their blog for great tips on email marketing and marketing a small business. 

One of the great small business marketing enigmas is setting a marketing budget. Many small business o...

November 5, 2015

Have you Googled your business lately? If you haven’t, take a minute and do it now. Just type your business name right into that search bar. Does YOUR business show up? Are you surprised by the results? Is it better or worse than you thought it would be? Did you show u...

October 22, 2015

I am honored to now be guest blogging for Mad Mimi and this post was featured on their blog on October 20th. You can view the entire post here and follow their blog for great tips on email marketing and marketing a small business. 

Marketing a Small Business in Small Co...

May 19, 2015

When it comes to customer love, it’s got everything to do with it. It seems these days as corporations get bigger and competition is wiped out by acquisitions, serving the customer is becoming viewed more as a company expense than it is a necessary and vital part of do...

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