Staying in Touch With Your Customers?
Staying top of mind is one the great challenges in business. Be sure you are consistently reaching out to customers with email marketing. Monthly newsletters or promotional emails are a great way to remind your customers that you are still there and something great to offer.
What Should You Talk About?
Depending on your business or organization, the content within your emails will vary. For a brewery, announcing new beers, upcoming events, staffing changes, new swag for sale are all good things to relay. Providing useful information that people will continue to want to read is extremely important in maintaining that engagement and readership. Markouture can assist you with developing a format that you can use on an ongoing basis so that each email remains consistent but with fresh content each time. We can also help you curate the content on an ongoing basis and put your emails together and send them for you.
Need an Audience?
If you have you collected email addresses from your customers you have a starting point. A new business might need a little help developing the best way to capture those or may want to purchase a mailing list to get started. Make sure you have developed an effective way to collect emails from your customers that can easily be imported into an email marketing platform.
What Email Marketing Platform Should You Use?
There are a lot of options out there. We generally recommend Mad Mimi, Mail Chimp or Constant Contact, depending on the size of your business and how you want to use emails. We can help you make the right decision when it comes to identifying the right platform for you.
Email Marketing Services
Format Development & Design
Ongoing Email Creation
Organic List Curation
Purchased Email Lists