What Does Social Media Have To Do With Your Business?
A lot! Social media platforms provide a vehicle for folks to easily interact. If they love your service or product, they are apt to share that information over social networks. Social Media is simply an extension of Word of Mouth marketing. You can't "control" the conversation, but as a business, you definitely need to participate in it. You may be asking, is it really that big of a deal and does my business really need it? It sounds like a lot of work and I just don’t have the time or resources to spend on it.
Short answer, yes, it's a big deal and as a business, you do need it. The great news, it’s inexpensive (or free in most cases) and it is a compelling and essential way to communicate with your customers. More and more, people are using social media to learn more about products and services, to get reviews from peers, and to stay in touch with what’s new with companies that they love.
People (Therefore Customers) Tend to Hang Out in Groups
So, unless your customers are hermits, or non-human, you should be part of reaching out to those groups. It keeps you top of mind and positions you perfectly for referral business.
Deciding what social media platforms your company should be on might not be as straightforward as you think. It is worth the time spent to research them, consider what your social media goals are and determine what platforms might work best for your specific business. Managing them all can, in fact, be a full time job and if you aren’t quite ready to go all in, take it one step at a time. Give us a call, we can help!
Which Social Media Platform Will Work Best for Your Business?
Here are just a some of the popular social media platforms to choose from. Each of the platforms in this list link to a Wiki source, which will supply you with a detailed description of how each site operates. There are a number of factors that will determine the most effective platform for your business including your target demographic, geographical location, and type of business. It's difficult to manage an effective presence on all platforms, so we can help you determine where it makes the most sense to be and the best way to utilize those platforms for you.
Need Help Spreading Your Social Wings?
If you are looking for some advice, we are happy to offer our two cents. We’d love to talk with you about integrating social media into your marketing strategy. We can assist you throughout the process, from what the right platforms are for your business to getting you set up with accounts and even helping you create a strategy with content and frequency recommendations.
Social Media Services
Social Media Audit and Analysis
Social Media Strategy Development
Social Media Page Setup
Social Media Integration
Posting Calendar Development
Social Media Management & Posting
Social Media Budget Development